Urgent and Important!

In his 1989 book, The Seven Habits of Highly Effective People, Steven Covey described the “Time Management Matrix.”

In this construct, all our activities can be categorized based on urgency and importance.  Things can urgent and important like escaping a burning building.  They can also be not urgent, but important like flossing your teeth or working out.  Watching TV is definitely in the Not Urgent/ Not Important quadrant.

Is it possible for something to be urgent and yet not important?

Where do YOU spend most of your time?